For years, safety leaders have been challenged with hitting the goal of zero injuries. Millions of dollars are spent in search of Zero Injuries, the "Holy Grail" of safety. Many of these efforts have proved beneficial, and yet many others must be questioned. Some of the finest safety cultures meet the goal of Zero Injuries, only to find that a tragic event shatters Zero, leaving it a hollow memory of what was, but no longer is. Is Zero the right goal or is there a better one that will drive continuous safety improvement?